Top 5 Social Apps Performance on Unified Platform in El Salvador Q4 2022

In Q4 2022, the top 5 social apps in El Salvador showed interesting trends in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the performance of TikTok, Facebook, Instagram, X, and Likee - Short Video Community.

TikTok experienced a dynamic quarter. Weekly revenue peaked at around $7K in early December, with downloads reaching their highest at approximately 81K in the week of October 24. Active users consistently increased, from 1.08M in late September to nearly 1.13M by the end of December.

Facebook maintained a steady performance in Q4. Weekly revenue hovered around $500, with a high of $569 in late October. Downloads were fairly stable, peaking at 43K in the same period. Active users grew from 2.79M to a peak of 2.91M in mid-December, before ending the quarter slightly lower at 2.90M.

Instagram saw modest revenue increases, reaching up to $179 in late October. Downloads fluctuated, peaking at 34K in the same week. Active users showed a positive trend, increasing from 1.72M to 1.85M by the end of December.

X had a varied quarter in terms of revenue, with a notable high of $61 in the last week of December. Downloads were relatively consistent, with a peak of 11K in early October. Active users remained fairly stable, averaging around 510K throughout the quarter.

Likee - Short Video Community showed an upward trend in revenue, peaking at $377 in late November. Downloads saw a significant increase towards the end of the quarter, reaching 9.3K in the last week of December. Active users rose from 117K to almost 130K by the end of the year.

For more detailed insights and data, visit Sensor Tower's platform.